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Luis Serrano
Via International Realty
Luis Serrano has lived and worked in North America and Latin America interchangeably, and now calls Austin, Texas, his family’s hometown. Before working as a real estate consultant, Luis began his professional career at Kraft Foods in Human Resources and quickly moved on to Marketing, Sales and Exports in the Hispanic Market in the United States, for the same company. He has 30 years of business experience in various categories and markets with global consumer and pharmaceutical companies such as GlaxoSmithKline, Pernod Ricard, Church & Dwight and Merck Group, where he managed global brands such as Kool Aid, Sensodyne, Trojan, Chivas Scotch and many others. Luis Serrano has held regional, national and international positions such as Director of Consumer Health Marketing, Americas Region, at Merck (LatAm / USA / Canada), and Category Director, Emerging Markets at GlaxoSmithKline (LatAm / Middle East / SEA / Africa). | This significant global experience has led Luis Serrano to become and evolve as a culture sensitive senior commercial executive who signals with confidence in any setting. Luis Serrano has a degree in Psychology, is bilingual in English and Spanish, and has a functional level of Portuguese. He is a seasoned real estate investor of 6 years and is now leveraging his past work experience to provide his real estate clients with world-class customer service and personal added value. |
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